Can Other Companies Unseat Nespresso Nestle Nespresso brand has managed to dominate the world market for home brewed coffee that comes in capsules since the product was created 25 years ago. But others are seeking to end the Swiss company control of the market. But now Sara Lee and others are introducing capsules that are compatible with the Nespresso machine. Capsules sold under the name Espresso by Sara Lee subsidiary Marcilla have broken sales records in Spain supermarkets. Already, 10 million capsules have been ordered. Ignacio Gafo, a marketing professor at IE Business School that, with this development, Marcilla can not only generate financial losses for Nestl, but it can also change the consumption habits of customers. Nestl has responded to the competition with a legal battle regarding supposed violations of its patents and intellectual propriety. The Swiss company system is protected by 1,700 patents. Nestl lawsuits against Sara Lee in France and the Netherlands have yet to be resolved. In Spain, Nestl has yet to make a move against Sara Lee on the legal front, but experts anticipate that the company will take a similar defensive strategy. According to Gafo, Nestl could face a scenario quite similar to the challenge facing makers of printers that use device specific ink cartridges: Consumers could confuse their experience with the cartridges with the performance of the machines that use them. a user buys the cartridge of an alternative company and it functions poorly, or they don get the same quality, consumers don stop to think [about who is responsible]; they immediately assume that the problem is the machine. the case of
Wholesale NFL jerseys coffee, Gafo says the blame for problems with an off brand capsule might fall on Nestle and the Nespresso machine. there is a bad experience because the capsule doesn meet their needs, it is Nestl that has the problem So Nestl has everything to lose. more on the coffee
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are young people losing the ability to read emotions Children social skills may be declining as they have less time for face to face interaction due to their increased use of digital media, according to a UCLA psychology study. UCLA scientists found that sixth graders who went five days without even glancing at a smartphone, television or other digital screen did substantially better at reading human emotions than sixth graders from the same school who continued to spend hours each day looking at their electronic devices. sensitivity to emotional cues losing the ability to understand the emotions of other people is one of the costs. The displacement of in person social interaction by screen interaction seems to be reducing social skills. research will be in the October print edition of Computers in Human Behavior and is already published online. The psychologists studied two sets of sixth graders from a Southern California public school: 51 who lived together for five days at the Pali Institute,
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